русский / english
https://www.youtube.com/watch?v=5ah6bAKSE8Y
Subscription food and recipe delivery service. At the very beginning, the project was called "Партия еды". In 2018 Yandex acquired the service and the company changed its name.
I developed the all startup design from a small landing page at the start in 2014 to rebranding and creating the Yandex.Chef trademark - brand identity, website and applications, product packaging, advertising and printing. Hired and lined up the design team. Today, Yandex.Chef is part of the Yandex.Lavka service.
0 → 250 employees **~**1 billion rub estimate for 2018 Purchased by Yandex ($YNDX) and merged with Yandex.Lavka
My article on Medium — Яндекс.Шеф: как мы разрабатывали визуальный язык.
The design implied the use of certain visual style constants (font, colors) of Yandex. The tasks were complicated by the fact that, on the one hand, we wanted to show proximity to the main delirium, on the other, to have our own identity.
Yandex.Chef is an offline service. For customers, this is a real box with products and recipes, and only then an application and a website. Therefore, the visual language of Yandex.Chef had to work equally well both online and in the physical world.
I have created a flexible and plastic graphic solution in the form of a wave. It is simple and friendly, symbolising the idea of a constructor, combining and mixing ingredients. In addition, the wave can be seen in the writing of the letter "Ш".
The wave rhymes well with the laconic name of the service and correlates with other Yandex products. The wave motif is plastic and harmoniously fits into any medium, whether it is a car or an application icon.