American service of grocery and ready-to-eat delivery service in 10 minutes. I was one of the first members of the team and made a significant contribution to the development of the startup.
We have created an original and picturesque brand identity, product design and communications. I developed the online and offline experience of customer interaction with the service.
The team successfully launched the project in three cities: San Francisco, Chicago and Charlotte. In 2022, attracted $30 million in investment, including from global brand Circle K.
Brand identity and communications
0 → 300 employees $37 million investment
I integrated analytics into design. This allowed data-driven decision making and improve not only the UI/UX, but also communications, brand identity, packaging. We outperformed the top four competitors in the US market in product design quality and outperformed every player except Amazon in uniform design.
It was possible to achieve the perception of the brand as trendy at the level of the largest market players with incomparably less funding.
Through research, we have identified the target audience and brand archetype, formulated the brand platform and the basic principles and values of the company.
“We don't just deliver groceries, we create cozy places for locals to gather. We strive to make local shopping meaningful: whether it's a morning walk, a snack after work or a weekend with the family. We are ready to become real neighbors for the residents of the area. We offer only the best product options in each category. Delivery speed is just one element of quality service that helps you save your most valuable resource, time, so you can focus on the more important things in life.”
